Utilizes data and statistical modeling methods to create analytical solutions and reports. Focuses on client project research or data development. Based on statistical and research findings, makes business and model application recommendations and / or builds data content in order to provide insight into product development and sales. Research Analyst responsibilities are determined by organizational need and may include the following responsibilities:
*Utilizes data and statistical modeling methods to create analytical solutions. *Evaluates data, constructs models, builds data strategies and defines data segmentation.
*Uncovers consumer behavioral patterns and determines ways to help improve clients' profitability and marketing returns.
*Based on statistical and research findings, makes business and model application recommendations.
*Provides pre and post delivery support: defining project requirements, developing proposals including costs and timing expectations, defining opportunities, delivering project expectations and delivering results.
*Communicates project progress to affected associates and management. *Escalates issues as appropriate.
*Utilizes reporting technologies to document and execute business requirements. *Facilitates the data segmentation through clustering techniques including K-means.
*Runs pixel comparison counts and resolved discrepancies with appropriate networks.
*Identifies measures to improve processes, increase efficiency and promote team's technical sophistication.
*Automates and utilizes templates as appropriate. Stays informed and evaluates the latest Acxiom and industry news, trends, products, services, competitors and relevant existing and emerging technologies in order to keep research methods/processes technologically current.
*Develops, maintains and shares best practices. Development Research Analyst: Designs and executes data development projects.
*Analyses data and develops models based on research. Works with teams to integrate research findings and models into Acxiom operations.
*Graduate degree in math, statistics, or quantitative analysis.
*High attention to detail.
*Working knowlege of SAS, including SQL and SAS Macros.
*Use of InfoBase Demographic
*Use of Census data
With a proven 40-year history, a clientele list that includes all of the top advertisers, and a market cap north of $1B, Acxiom Corporation is the clear leader in the marketing services and technology space. The world of marketing has changed dramatically with the proliferation of advanced mobile devices, tablets, cable television channels, infinite array of display internet sites, search, and digital billboards. Consumers are exposed to marketing content at every turn and marketers need to tell them a targeted, sequenced and serialized story to most effectively drive consumer action. The common denominator and necessary tool for every marketer is data. Acxiom’s cutting edge technologies enable the marketer to mine data in a way that allows for a synchronized message that reaches the consumer at the most crucial touch points.
Acxiom has an impressive new senior executive team dedicated to both leading Acxiom to record performance results and to returning the company to a “best place to work” status. For details on our new company leaders, click on the links below.
Scott Howe, CEO
Warren Jenson, CFO
Nada Stirratt, CRO
It’s a great time to consider Acxiom for career opportunities. Founded in 1969, Acxiom is headquartered in Little Rock, AR, and serves clients around the world from locations in the United States (Little Rock, Conway, and Fayetteville, AR; Foster City, CA; New York, NY; Chicago, IL; Nashville, TN; Atlanta, GA; Broomfield, CO) as well as multiple locations in Europe, Asia-Pacific and South America. Acxiom is an EEO/AA employer.
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: Account Management
: United States-Arkansas-Little Rock
: May 9, 2012, 1:07:40 AM